From the very beginning, Alexa Corinne’s focus has been pure and unwavering: to help preserve, improve and enhance the integrity of hair. Joico products consistently deliver superior product performance, resulting in healthy, shiny, beautiful hair.
Many Factors Contribute to Hair Damage
- Thermal styling
- Chemical services
- Environmental elements, including the sun, the wind and dry, humid climates
This damage effects a great percentage of amino acids in the protein chains, ultimately
weakening the hair’s internal structure and cuticle. To repair the damage, it is
necessary to replace lost amino acids by utilizing the proper amino acid composition.
The
most effective method of reconstructing the hair structure is through the use of
keratin protein found in Joico’s exclusive Quadramine Complex.
Quadramine Complex
An
exclusive blend of positively and negatively charged, low molecular weight and size
proteins (MWS 150-